International Fragrance Day was created relatively recently to give us the chance to celebrate the scents that play essential roles in our lives.
Perfumarie and INFRA-APPAREL GROUPE LIMITED ("INFRA"), a consumer-centric boutique brand house at the cynosure of aspirational luxury innovation have created a new Joint Venture ("JV" or "Perfumarie Asia") to expand Perfumarie's reach into Asia.
The JV will exclusively operate Perfumarie in Greater China (including Mainland China, Hong Kong SAR, and Macau SAR) and Taiwan. Perfumarie will leverage INFRA's expertise in scaling-up luxury brands in the region to extend its reach into the Asian market. Through this partnership, Perfumarie evolves its strength in curating, incubating, and developing products on a global scale.