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Scent Marketing & The Science of Scent

Scent Marketing & The Science of Scent

The science behind smell is fascinating.

Humans can discern more than a trillion different odors. As we inhale, our noses collect the molecules and they dissolve on a thin membrane inside our nasal cavity.

Small hairs (cilia) fire like nerves and send signals to our brain via the olfactory bulb. This impacts four different parts of our brain – impacting emotion, motivation, and memory.

Science Marketing Statistics
    • Olfaction, or the sense of smell, is believed to be our oldest, most-evolved sense.
    • The nose has 10 million smell receptors, composed of about 50 different smell receptor types.
    • Every 30 to 60 days, your scent cells renew.
    • You smell with your brain, not your nose.
    • Evidence for perfume dates to 4,000 years ago.
    • Androstenol is a pheromone and when it’s present in fresh sweat, women can be attracted. When it’s exposed to air, it oxidizes into androstenone and is unattractive (also known as body odor).
    • The smell of pumpkin pie and lavender has been found to increase blood flow (down there) in men by up to 40%.
    • Smells often stimulate emotions and spur memories before they’re even identified. They’re also potent triggers of negative emotions… with the extreme being people who suffer from post-traumatic stress disorder (PTSD).


    Customize your hospitality program with better wellness touchpoints by design. From entry to exit, Perfumarie's sensory experts can help you choreograph a signature journey to enhance and engage your guests' and staffs' subtle senses to shape consumers' moods and evoke emotions, driving purchases and customer loyalty.


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