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Scented Notes

What is Hiba wood?

Revered in Japan, Aomori Hiba is an ancient and slow-growing cypress tree whose wood has been used for centuries in the construction of temples and notable buildings throughout Japan. Hiba wood is naturally antiseptic, water resistant, insect repelling, and soothingly aromatic.

Perfumarie Forms a Joint Venture with INFRA-Apparel Groupe to Bring its Luxury Beauty Portfolio into Asia

Perfumarie and INFRA-APPAREL GROUPE LIMITED ("INFRA"), a consumer-centric boutique brand house at the cynosure of aspirational luxury innovation have created a new Joint Venture ("JV" or "Perfumarie Asia") to expand Perfumarie's reach into Asia. 

The JV will exclusively operate Perfumarie in Greater China (including Mainland China, Hong Kong SAR, and Macau SAR) and Taiwan. Perfumarie will leverage INFRA's expertise in scaling-up luxury brands in the region to extend its reach into the Asian market. Through this partnership, Perfumarie evolves its strength in curating, incubating, and developing products on a global scale. 

Therapeutic and Medicinal Uses of Terpenes

Terpenes, the chemical compounds that give herbs like basil, sage and mint their appealing (and mouth-watering) aromas, are also what also make marijuana strains like Casey Jones smell like bubblegum, Willy Wonka smell like chocolate and Cherry Kush smell like cherries.

Terpenes, called terpenoids after they’ve been denatured through oxidation, are found in the resin and essential oils of plants and are responsible for their scent, flavor and color.  In cannabis, these oily compounds are secreted in the plant’s glandular trichomes. Aromatherapy, which is the practice of using essential oils to alter mood, increase cognitive function and enhance psychological and physical well being, is based on the physiological effects of exposure to terpenes.


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