As a retail lab and sensory incubator, 100% of sales go directly to most of our Makers when you purchase from us. Your feedback inspires us, helps us learn about their potential to thrive, and your purchase directly fuels their ability to grow!
We celebrate the invisible, moments of true connection that transcend time & space.
Perfumarie is an incubator for sensory companies from around the world. Our studio serves as a tasting room and gathering space that features dynamic immersive experiences and an ever-evolving collection of artisan-fueled products each chosen for their values of quality and originality for your discovery and feedback.
Home to our innovation lab and brand management agency, SoHo Beacon is our private club and gathering space.
As a holistic brand management collective of Experts, Perfumarie offers on-demand advisory for product design, research, marketing, PR, training, 3PL and logistic solutions for companies that are ready to scale.
Wonderful and innovative concept.
Every perfume enthusiast visiting NYC must visit and experience.
~ Carlos P.
My favorite place to come experience perfumes. Such novel concept.
Their events are always amazing.
~ Anna T.
A very incredible resource for those in the industry, those who want to learn more and just simple enthusiasts.
This shop/creation space is the closest I have seen to the classic perfumery one hears about in history books. Of course it has a modern twist as the owner is a modern woman in NYC in the midst of a changing and growing industry, dealing with her own fragrance line, magazines, journals, instagram, personalities etc. But don't be fooled, this perfumery is the real deal and beyond!
~ Chana G.
For anyone serious about scent, the perfume flight is a must. The idea of finding what smells good as opposed to gravitating to a brand is just smart.
Find out the name AFTER you find what you are looking for. It's obvious if you think about it.
What have you overlooked because you narrowed your search to what you expected?
~ John G.
I stumbled upon Perfumarie during my weekend visit to NY. I am so glad I popped in! I had such a great time learning and exploring all the fragrances available that suited the notes I was looking for.
Usually many people may walk into a retailer and buy whatever is on the wall. Perfumarie is a game changer! I don't think I could ever fragrance shop the same way again.
Learning about niche fragrances, I'm honestly hooked. The overall experience was awesome, great convo, solid knowledge base, so many unique fragrances and an overall chill vibe environment.
Definitely pop in and see what they are all about :)
~ Neecy O.
I still need to try the blind perfume flight experience, but both of my visits here have been wonderful! They carry a unique and varied collection of fragrances that you are free to sniff at your leisure. I've had fantastic interaction with the kind, knowledgeable, generous, and very helpful staff here.
Rachel Ann in particular was so friendly and accommodating!! I look forward to many more future visits!
Go for the experience and stay for the interesting selection of perfumes. I like that they don't only stick to a couple brands - there are many different boutique perfumes they stock. You can really smell a wide array of scents and I believe there is something for everyone here.
The scent experience with the different notes you can smell is very interesting and allows you to choose exactly what you like in a perfume.
~ Ella F.
Omg the experience was so interesting and informative.
~ Shivashti M.
Make a quick half hour stop here and purchase beautiful jewelry or unique perfumes. I enjoyed sampling from the collection of scents available, and I'm lucky to be treated by such accommodating and lovely staff!
It certainly is a welcoming experience here, so I can see myself visiting often to be in this comfortable space.
~ Amanda R.
Perfumarie is a breath of fresh, scented air among the boutiques and luxury department stores of NYC.
The taps on the wall almost evoke a growler shop, and the experience is not entirely dissimilar. There's a monthly discovery line-up of mystery fragrances which you can sniff and buy by the mL. This is a really cool concept - your perception isn't influenced by naming, brand recognition or packaging, and they throw in all sorts of interesting wildcards alongside the fragrances.
For the newcomer to the world of niche fragrance, it's an opportunity to expand your horizons, and for the enthusiast it's a place to source decants for that ever-growing collection. There's something at every price point and they don't gouge for smaller quantities.
Mindy is changing the game. You've got smaller, independent lines represented, sane pricing, a constantly changing selection and a chill vibe. That's how it should be. I don't need a 100mL bottle of anything and I certainly don't need salespeople giving me pressure or side-eye because I don't look like their typical customer or don't want to drop $250 on a single bottle.
High quality perfume should be accessible to everyone. Today I went in expecting to buy nothing, and I walked out with several small bottles. Where else can you do that?
~ H B.
Amazing experience!! I visited the studio a few weeks ago looking for a new scent.
Such an innovative concept with a knowledgeable, welcoming and helpful staff. Whether you are looking for a new fragrance or just exploring, this is a must visit!
~ Joe F.
Wonderful experience. One of a kind fragrance. Best owner ever!
~ Tatyana R.
This was a great way to spend a couple of hours with a dear friend.
The discovery was both informative and surprising and the person who accompanied us was mind-blowingly knowledgeable.
~ Richard S.
I had a wonderful detailed experience here. The aesthetic of the place and all the smells had been awesome.
~ Vivian S.
Perfumes come at us so thoroughly saturated with marketing that our tastes end up far more influenced—studies show—by this than by the fragrances themselves. The “mysterious sexy guy overlooking the city by his yellow sports car”: it’s THAT that grips our imagination, that we want to buy. The smell in the bottle is an afterthought. But what would happen if perfume were presented to us as a freestanding olfactive entity that we could smell it on its own, stripped of advertising? This phantasmic thing in the air. One that bypasses silly billboards and visual cliches in order to act upon the animal brain, the stirring soul, directly?
“Perfumarie” is working to create space for precisely such an experience. For $20, you’re led through a progression of fragrances, each hailing from different corners of the scent world. But the identity of each is kept a secret. It’s just you and that smell and whatever it wants to do to you. Among the secret scents are: popular fragrances by the big fashion houses, side-by-side ultra-niche indie perfumes, side-by-side a fragrance that was described to me as “the custom fragrance for the VIP room of a lounge in Berlin,” side-by-side olfactive experiments such as accords, impressionistic flourishes, building blocks for possible future perfumes. You take home a small decant of the one that speaks most to you, and at the end of the month you’re emailed the reveal.
My experience was a special one. The hostess brought her training in the visual arts to bear on her passion for the smells she walked us through. Other folks walked in off the street, laugher and stories began bubbling forth, it turned into a party! I chose my scent. I may have found my soulmate. Can’t wait for the reveal…
Thank you, Perfumarie.
~ Eric S.
Took my clients to this 'flighting' experience and it was amazing. It was so much fun putting our sense of smell to the test. We spend over 2 hours testing and trialing out scents we liked.
The staff there was extremely passionate and knowledgeable as to all of the ingredients and how to 'wear' scents.
We all walked out with multiple samples. Can't wait to go again!
~ Stephanie F.
Found this place on Groupon.
Came in last month with my mother and had a great time. It's truly a unique experience.
Was helped by a beautiful young lady with great hair.
Will be back soon.
~ The Style Saga