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Agency Overview

Perfumarie is a retail lab, innovations incubator, & brand management agency for sensory ventures. Together, we seed and activate
CONNECTIONS, COMMUNITY & COMMERCE.

RETAIL LAB / DISCOVERY STUDIOS

  • Sponsored Pop-Ups
  • Full Shoppers Journey
  • Live Focus Group for Positioning/Re-Positioning
  • Sellability Test: Formulation, Packaging/Design, Pricing, etc.
  • Market Research: Sociographic/Demographic/Psychographic
  • Visual Merchandising or In-Store Marketing Layout Test
  • Early Adopters/Influencers/PR Exposure & Engagements
  • Market Fit: Innovate & Test Concepts before Rollout (MOV thru POV)
  • Education & “Tasting Room” Demonstrations
  • Event Design & Development
  • Curated Programming
  • Showrooming
  • Brand Ambassadorship
  • Immersive Experiences
  • VIP Gifts

INNOVATION LAB / PERFUMARIE’S AGENCY

  • Management Consulting (i.e. Growth-hacking, Scaling, SWOT, Business Plans, Fundraising)
  • Brand Management
  • Mobile Marketing
  • Scent Marketing
  • Deep Dives: IQ vs EQ
  • Traditional and Experiential Marketing
  • Public Relations (Traditional and New Media)
  • Consumer Insights & Research
  • A/B Testing (Digital and/or in Brick & Mortar)
  • Event Concept Through Production
  • Team Building & Training
  • Business Development
  • Brand Experience Design
  • Live or Digital Focus Groups
  • Design Studio: Creative Direction, Rich Media Content Creation
  • Trend Casting, Analysis & Special Reports
  • Social Media Management
  • Influencer Seeding & Outreach Campaigns
  • Full-Suite Solution: 3PL with or without EDI fulfillment.
  • E-commerce (Concept, Web Design with optional Ongoing Management)

    RE-IMAGINING “THE FOUNDATION” Pre-Tested Private Label Projects Flavor & Aromahacking™ 
    Turnkey or Ad-Hoc Product Development & Design

    • (Cross-Application: Fine Fragrance, Bath & Body, Candles, Diffusers, Ingestibles, & More.)
    • Regulatory Compliance and Certifications
    • Prototyping and Micro-Batch Samples
    • Production/Manufacturing
    • Technical Advisory
    • Scent Scaping/Engineering
    • Installations & Maintenance

      OUR CORE VALUES

      • Empowering
      • Genuine
      • Innovative
      • Empathetic
      • Collaborative
      • Transparent
      • Limitless
      • Elevated
      • Curious
      • Fun