Multisensory Eating & Drinking Experience: What it is and How to Create it

Flavor is a multisensory phenomenon that engages all five senses: taste, smell, sight, sound, and touch. The “Multisensory Eating & Drinking Experience,” presented by Flavor Expert and WTSA Board Director Alex Woo, explores how to craft flavors through crossmodal correspondence and neurogastronomy. This enlightening webinar will delve into the science behind flavor creation and its potential to elevate our culinary experiences.

On July 30th, from 10 to 11 AM EST, Perfumarie’s CEO/Founder will host a special webinar featuring Alex Woo, Ph.D. (Pepsi, Starbucks, and more!), on creating immersive and pleasurable dining moments. Join us to support the World Taste & Smell Association and gain insights into enhancing your culinary experience.