International Fragrance Day was created relatively recently to give us the chance to celebrate the scents that play essential roles in our lives.
Perfumarie and INFRA-APPAREL GROUPE LIMITED ("INFRA"), a consumer-centric boutique brand house at the cynosure of aspirational luxury innovation have created a new Joint Venture ("JV" or "Perfumarie Asia") to expand Perfumarie's reach into Asia.
The JV will exclusively operate Perfumarie in Greater China (including Mainland China, Hong Kong SAR, and Macau SAR) and Taiwan. Perfumarie will leverage INFRA's expertise in scaling-up luxury brands in the region to extend its reach into the Asian market. Through this partnership, Perfumarie evolves its strength in curating, incubating, and developing products on a global scale.
Terpenes, the chemical compounds that give herbs like basil, sage and mint their appealing (and mouth-watering) aromas, are also what also make marijuana strains like Casey Jones smell like bubblegum, Willy Wonka smell like chocolate and Cherry Kush smell like cherries.
Terpenes, called terpenoids after they’ve been denatured through oxidation, are found in the resin and essential oils of plants and are responsible for their scent, flavor and color. In cannabis, these oily compounds are secreted in the plant’s glandular trichomes. Aromatherapy, which is the practice of using essential oils to alter mood, increase cognitive function and enhance psychological and physical well being, is based on the physiological effects of exposure to terpenes.