Skip to content

Mindy Yang, Perfumarie CEO

Image Source: NY TimesMindy Yang is a multifaceted professional acclaimed for her mastery of sensory experiences, entrepreneurship, and immersive product design.

+ + +

Celebrated as a sensory expert, flavor hacker, olfactory artist, and humancentric designer, Mindy Yang has made notable contributions to her field, crafting innovative and captivating scented experiences.


Yang is the Founder & CEO of Perfumarie, a progressive Consumer Packaged Goods (CPG) incubator. Yang is also the Technical Designer and Producer at AvroKO Amenities. Beyond her business ventures, Yang co-founded the World Taste & Smell Association and Silverbrook Manor, a regenerative farm incubator in Hudson Valley (New York.) These endeavors reflect her commitment to social and environmental responsibility and interest in sustainable future innovation and research.

Yang's expertise extends to the technical production of immersive products and designs, incorporating psychology, sensory sciences, and advanced technology to enhance human interaction with their environments. Her collaborative approach and diverse skill set have been key in delivering groundbreaking projects and fostering business growth.

Qualifications and Consulting Roles

With decades of experience as a Reiki Master, Aromatherapist, and Mixologist, Mindy Yang brings a holistic and multifaceted approach to her work. She consults for high-profile clients including five-star hotels, private clubs, wellness spas, and luxury brands such as Dior and Chanel, along with prestigious spirits brands like The Macallan, The Glenlivet, Ilegal Mezcal, Veuve Clicquot, and Chandon. Her expertise in sensory experiences and brand development has established her as a sought-after consultant, strategist, and trainer in the luxury and hospitality sectors.

Advocacy and Speaking Engagements

Dedicated to diversity and inclusion, Yang actively advocates for these values in her professional and mentoring roles. As a thought leader, she frequently contributes to publications and speaks at conferences and seminars, sharing her insights into sensory experiences, entrepreneurship, and innovative product development.

Impact and Recognition

Mindy Yang's work has established her as a trusted management advisor, investor, and entrepreneur, influencing various industries. Her commitment to excellence and impactful innovation cements her status as a leading figure in her fields of expertise.