Where bespoke craft and emotional intelligence shape brands, products, experiences—and the creators behind them.
Perfumarie Studio is a multisensory design incubator and advisory practice specializing in brand development, product innovation, experience design, sensory training, and research-backed creative strategy. We help companies create work that feels intentional, elevated, and unforgettable.
Powered by cross-disciplinary collaboration with the World Taste & Smell Association, our approach merges artisan formulation, emotional design, and sensory science to support founders, hospitality groups, wellness brands, and creative teams seeking deeper resonance and stronger market differentiation.
What We Offer
Brand & Product Development
Strategic creation and refinement of sensory-forward products and brand systems.
- Fragrance, beauty, wellness, and flavor concepts
- Hospitality amenities & signature scent programs
- Product formulation guidance & category creation
- Portfolio architecture and brand positioning
- Niche and founder-led brand incubation
Experience Design
Immersive, sensory-first environments and guest journeys.
- Spatial storytelling for retail & hospitality
- Emotional experience mapping
- Multisensory activations & launch moments
- Pop-up concepts with scent, touch, taste & sound integration
Mentorship & Advisory
- High-touch creative and strategic guidance.
- Ad-hoc advisory for product, brand, and experience challenges
- Mentorship for founders, innovators, and creative teams
- Roadmapping, refinement, and scaling support
- Market insight, sourcing, and development guidance
Research & Sensory Innovation
Evidence-based strategy informed by scientific collaboration.
- Cross-modal sensory analysis
- Public-health aligned insight with WTSA scientists
- Research-informed product and experience development
- Sensory mapping for flavor, fragrance, and emotional cues
Sensory Training, Workshops & Events
Hands-on education and team-building rooted in perception and creativity.
- Flavor and fragrance literacy training
- Creative team-building through scent, flavor, and sensory play
- Artistic formulation workshops
- Brand and consumer engagement experiences
- Multisensory touchpoints for pop-ups, events, and hospitality activations
Our Approach
- Human-centered: Focused on memory, emotion, and perception
- Research-backed: Grounded in sensory science and clinical insight
- Craft-driven: Artisanal detail and creative precision
- Strategic: Designed for relevance, impact, and long-term value
We combine sensory intelligence, emotional design, and creative mentorship to deliver brands, products, and experiences that stand out—and stand the test of time.
Work With Us
If you’re ready to build something extraordinary— a product, a brand world, or an experience that people actually feel— Perfumarie Studio is your partner.
