Cultivating a Culture of Innovation

Dedicated to all things sensory, we invite entrepreneurs, makers, and businesses to work together in a collaborative environment.

BUSINESS REIMAGINED TO ELEVATE CONNECTIONS, COMMUNITY & COMMERCE.


Together, we are exploring the crossroads of beauty, fashion, wellness, art, food/flavors, hospitality, sound, science, consumer/retail tech, apps & services, travel & design.

Perfumarie is a global collective, private club, and marketplace for sensory adventurers. Together, we explore new boundaries in consumer insights, selling, and sensory experiences.

Home base to startups and established companies building sensory-forward innovations, our 2,500+ sq. ft. SoHo, New York City flagship and spotlight labs around the country offer an open-source platform for businesses that can benefit from ongoing consumer interactions, retail sales, introductions to buyers and media, growth hacking, and/or operations and business administration support.

A delicate combination of an artistic space and launching pad for brands with powerful messages. An incubator allowing a divine evaporation of boiling ideas and projects.

Christophe Laudamiel

Master Perfumer & Olfactory Artist

Driving the future of beauty:
Anyone interested in the future of experiential retail need look no further than Mindy yang’s Perfumarie, where education meets olfactive playground meets shopping...
WWD Mag./Beauty Inc.
"The Futurists", Beauty 2050

Jenny Fine, Executive Beauty Director

Perfumarie is reimagining the way perfumers, consumers, brands and marketers approach the business of sensory perception.
Cosmetic Design Magazine

Your Retail Lab & Launchpad

The retail landscape is rapidly evolving. More than ever, there is a need for sensory ventures to regularly test products and engage with consumers in an authentic and transparent way.

Perfumarie's growth-hacking team of experts are on hand to help emerging and established brands connect with consumers, buyers, influencers, suppliers and key media.

  • SoHo Beacon, our invitation-only private club and collective, unlocks endless prime exhibit and demo opportunities.
  • An experiential retail model that is turnkey and gets you click to brick, Perfumarie is a superior to trade shows and pop-ups for those that are serious about sustainable growth.
  • Our open-sourced, hospitality-forward universe supports our makers with thoughtful mentorship, resources, and access to a network of solutions for growing venture needs.
  • Our Innovation Lab (AKA the SWAT team) offers on-demand support to brands with trainings, product development, consumer insights, warehousing, logistics, and brand management (public relations, business development campaigns, etc).

Per fumum (latin) =
through smoke.


We celebrate the invisible, the connection that evokes lasting memories and emotions.

Click to Brick


Think of us as a WeWork - or AirBnB - WITH retail. Your monthly cost for your home with us is scalable so you can grow.

Keep up to 100% of sales! Our membership-driven collective gathers consumers and serves as a launchpad for you to design, test, improve, build, work- while you learn, improve, and sell.

Simple Setup


Connect and collaborate with our growing community of >16k passionate Members (consumers, press, & industry experts) from around the world within 1 week.

Award-Wining Experience

Perfumarie was named a winner for Consumer Experience by The Fragrance Foundation, along with Macy's, Gucci, YSL, RPG and Cartier.

Apply to Exhibit


Submit product samples for consideration to Perfumarie, 155 Lafayette Street, New York, NY 10013; Attention: Brands, then complete this form. We do our best to get back to each applicant within 2 weeks of receipt.

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Once approved, you will be invited for a complimentary strategy consultation or tour with Founder Mindy Yang (normally $550+/hr) and receive her formal invitation to join the SoHo Beacon or an offer to exhibit with us.

You can join our private club as a member by selecting your membership level or customize a program with our Innovation Lab (agency) per your timeline, budget, and goals. Overseas clients may qualify for special programs based on desired company objectives.


Configure your brand presence in our SELLER CENTRAL from anywhere in the world, then ship your goods to us.

Our brand team will assist with your on-boarding and help you with inventory allocation, planning, programming, and pricing as required. In addition to brand management, our innovation lab offers ad hoc marketing, growth hacking, business/product development, training, consumer insights, & PR booster campaigns upon request.

Any group of specialists brought in to solve a difficult or urgent problem.

In The News
(Click Below For More)

Press Scrapbook

We share a common mission: to encourage education, engagement, create opportunities, inspire, and awaken the senses.