SIO Beauty

SIO's Founder Gigi Howard started getting chest wrinkles in her late 20’s. Colleagues mentioned that her chest was showing her age while her face was still so youthful. An avid side sleeper and nap enthusiast, Gigi started wearing summer scarves and turtlenecks to hide the deepening wrinkles on her chest.

"As a model and then a beauty & fashion publicist, I saw first-hand how the industry could make women feel self-conscious and less than beautiful. I want SiO to help women to feel confident and beautiful at any age," shared Gigi.

After trying every doctor-recommended solution on the market with no results, Gigi, a firm advocate in the power of the right attitude and a pair of high heels to solve any problem, set out to create her own.

The turning point came when a doctor friend introduced her to the benefits of medical-grade silicone, which has been proven to heal scars. Gigi knew she had found the “magic” ingredient! But it took over 180 prototypes, 2 clinical trials and 4 years of development to get the SiO patch just right.