WE ARE
a women-owned, family-run business based in the U.S.—even though our story started across the pond.
WE CREATE
products that are free of all the things you don’t want, and full of the things you do and formulas that leave nails and skin looking lustrous, healthy, and better than before.
WE PROMISE
#FLORIUMINFUSEDBEAUTY
where every product is inspired by our time-tested elixir of floral extracts and restorative oils.
CLEAN DONE THOUGHTFULLY
Fulfilled by our friends at LONDONTOWNA rich amaranth purple. Nail Polish Bottle 12 ml -0.4 oz Details A rich amaranth purple. 16+ free Vegan Crue...
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Fulfilled by our friends at LONDONTOWNSoft yet pigmented, everyone will see you blushing over this color! *this product requires a UV/LED light D...
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Fulfilled by our friends at LONDONTOWNThe perfect olive shade that will have you strutting like a supermodel. Details Nail Polish Bottle 12 ml -0...
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Fulfilled by our friends at LONDONTOWNTwo everyday multi-tasking heroes that prove less is more. Details This duo is designed for total hydration ...
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Fulfilled by our friends at LONDONTOWNmilky pink
Fulfilled by our friends at LONDONTOWNA shimmer polish that will leave them starry-eyed. *this product requires a UV/LED light Details Super pig...
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Fulfilled by our friends at LONDONTOWNA metallic nude—soft, but with an edge—complemented by a dash of silver sparkle. Details Nail Polish Bottle 1...
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Fulfilled by our friends at LONDONTOWNThis deep fuchsia pink crème demands a room for the perfect party manicure! Details Nail Polish Bottle 12 ml...
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Fulfilled by our friends at LONDONTOWNA metallic rose gold that is sure to shine through the night. *this product requires a UV/LED light Details ...
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Fulfilled by our friends at LONDONTOWNAs dandy as your darling, this color will steal the show with its rich, bright blue hue. Details Nail Polish...
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Fulfilled by our friends at LONDONTOWN jade green with a hint of licorice
Fulfilled by our friends at LONDONTOWNA mauve crème shade that's rich in pigment, yet soft on the eyes. Details Nail Polish Bottle 12 ml -0.4 oz A...
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Fulfilled by our friends at LONDONTOWNA refreshing, lemon meringue yellow that fancies every skin tone with a crème finish. Details Nail Polish Bot...
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Fulfilled by our friends at LONDONTOWNFor touchable hands without the post-application slip Details Whipped Cloud Hand Cream 75 ml - 2.5 fl oz Wha...
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Fulfilled by our friends at LONDONTOWNa hint of color, power-packed with care
Fulfilled by our friends at LONDONTOWNA true Himalayan pink sea salt shade perfect for spring.
Fulfilled by our friends at LONDONTOWNSprinkled with a little shimmer, cotton candy pink is the ideal spring experience. *this product requires a U...
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Fulfilled by our friends at LONDONTOWNWith a red crème as iconic as the red telephone box, how could you not be tempted to call someone special? *...
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Fulfilled by our friends at LONDONTOWNA mauve crème shade that's rich in pigment, yet soft on the eyes. *this product requires a UV/LED light Det...
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Fulfilled by our friends at LONDONTOWNComplete any gel mani with our top selling Color Lock Top Coat & Universal Base Coat. *this product requi...
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Fulfilled by our friends at LONDONTOWNThis nude really lives up to its name. Look nude while being completely covered in one creamy coat. *this pr...
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Fulfilled by our friends at LONDONTOWNTake a trip to another planet with a crème blue that's out of this world! this product requires a UV/LED ligh...
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Fulfilled by our friends at LONDONTOWNfor better habits—and healthy-looking nails.
