Umema by Ugo Charron, 60mL EDP, a Limited Edition Perfume

“Creating UMEMA was a journey of synesthetic exploration, celebrating a fragrance that transcends traditional boundaries, connecting us all through the universal language of scent.”

Crafted with Emmanuelle Dancourt by Perfumer Ugo Charron of Mane, UMEMA centers around the rich, savory flavor of umami, a first in the world of perfumery. It opens with the natural freshness of Blackcurrant Bud Absolute and Red Seaweed Jungle Essence. The heart blossoms with Rose Superessence, enveloped in an intriguing Umami accord. The base is a luxurious blend of Cacao Resinoid, Vegan Musc, Orris Concrete, and Fir Balsam Absolute, creating a skin scent that is both cozy and captivating.

“Umema is more than just a fragrance; it is a powerful statement that bridges the gap between what is sensed and what is felt, which speaks to my heart. In creating this scent, an olfactory narrative that speaks to the core of human experience was developed through collaboration and trust, allowing individuals to explore scent in ways that are both deeply personal and universally resonant. This perfume is a testament to the impact of thoughtful, multidisciplinary design—where the worlds of art, science, and sensory storytelling converge to create meaningful connections. My hope is that this inspires others to see the potential of olfactory art as a tool for inclusivity and profound human engagement,” WTSA Co-Founder & Perfumarie CEO Mindy Yang.

UMEMA was designed to symbolize the invisible nature of disabilities and give anosmics an olfactory identity. Proceeds will support anosmia.org in Europe and WTSA in the US, organizations dedicated to aiding those with anosmia.