Virtue

Collections: For Men, New Products, Under $200, Virtue Beauty

VIRTUE Texturizing Spray

A lightweight texturizing mist, formulated to instantly add shine, natural definition, texture, and volume for long-lasting style.
 

Virtue® Texturizing Spray is a styling spray designed to enhance beautiful definition and polish your look without making hair sticky or dull. This sheer aerosol mist delivers a boost of touchable texture, while our patented Alpha Keratin 60ku® protein helps strands form a flexible bond. The result? Texturized hold with no added weight or stickiness.

Formulated with our revolutionary Alpha Keratin 60ku® protein, this lightweight styling mist delivers lustrous, healthy shine while infusing hair with immediate, flexible and buildable texture. It helps to protect against UV damage and keep hair looking its healthiest.

Ideally for:

• All hair types and anyone looking for added texture and definition.
• Safe for color-treated and chemically treated hair.

Benefits

• Immediately, 98% of women felt their hair had instant texture and volume. 
• After 8 hours, 94% of women felt that their style was enhanced and their texture, body, and style lasted all day. 
• After 1 week of use, 96% of women felt that their style lasted longer, had buildable hold and better texture definition. 
Consumer perception study conducted on 50 respondents immediately, after 8 hours, 3 days and 1 week of product usage.
  

Ingredients

A bright and multi-faceted blend of citrus and woods (a yin and yang of fragrance for your hair), plus shine-enhancing mandarin and antioxidant-rich Amyris essential oils. 

  • Hydrolyzed Wheat Protein

Helps increase body and facilitates styling while improving sheen and the texture of hair.

  • Benzophenone-4

A light stabilizer that helps to minimize the impact of UV light on hair.

  • Panthenol (Vitamin B5)

This natural B vitamin delivers moisture, softness, and shine.

  • Aloe Extract

Rich in vitamins and minerals, Aloe Extract conditions and nourishes hair, leaving it soft and shiny.

OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.

INGREDIENTS / INGRÉDIENTS : Hydrofluorocarbon 152A, Dimethyl Ether, Alcohol Denat., VP/VA Copolymer, Calcium Carbonate, Dimethicone, Keratin, Panthenol, AMP-Isostearoyl Hydrolyzed Wheat Protein, Salvia Officinalis (Sage) Leaf Extract, Melissa Officinalis Leaf Extract, Juniperus Communis (Juniper) Fruit Extract, Geranium Maculatum Extract, Fucus Vesiculosus Extract, Echinacea Angustifolia Extract, Chamomilla Recutita (Matricaria) Flower Extract, Calendula Officinalis Flower Extract, Arnica Montana Flower Extract, Aloe Barbadensis Leaf Extract, Tocopherol, Helianthus Annuus (Sunflower) Seed Extract, Tocopheryl Acetate, Ethylhexylglycerin, Parfum (Fragrance), Aqua (Water, Eau), Glycerin, Acetyl Triethyl Citrate, PEG/PPG-17/18 Dimethicone, Butylene Glycol, Benzophenone-4, Phenoxyethanol, Chlorphenesin, Sorbic Acid, Benzoic Acid, Linalool, Hydroxycitronellal, Limonene.

Directions

Shake well. Hold can 10 inches away from dry hair and spray evenly through roots to mid-length for subtle volume and touchable texture.

To create soft, easy, undone waves: On towel dried hair, start with either 6-In-1 Styler for fine to medium hair or Un-frizz Cream for medium to thick hair. After styling as usual with a curling iron or wand, apply Texturizing Spray throughout hair to create movement and dimension. 

To prep your hair for the perfect updo, apply Texturizing Spray from roots to mid-shaft. Adding a bit of Texturizing Spray will create grip and memory, giving a solid foundation for pins and accessories. Always apply Texturizing Spray onto roots before backcombing/teasing for extra grip and hold.