Virtue

Collections: For Men, New Products, Under $200, Virtue Beauty

VIRTUE Moisture-Defining Whip

Virtue® Moisture-Defining Whip is a weightless, moistureenhancing mousse that combines our patented Alpha Keratin 60ku® with nourishing oils to help hydrate, condition, and define your style. Delivers touchable definition for textured hair. Nourishes and adds shine. 

Ideal For

• Anyone looking for definition in their style without drying out the hair, especially those with curls or waves.
• Safe for color-treated and chemically treated hair. 

Benefits

• Immediately, 90% of women felt their hair was full of body and easier to style. 
• After 8 hours, 93% of women said their hair looked more moisturized. 
• After 8 hours, 89% of women felt that their hair was softer, smoother, and more moisturized. 
Consumer perception study conducted on 53 respondents immediately, after 8 hours and 1 week of product usage. 
 

Ingredients

A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils. 
 

  • Gotu Kola

A multitasking Indian herb that promotes strength, smoothness, and luster.

  • Baobab Seed Oil

From the African Tree of Life (known for its ability to store water), this rich, silky oil is an intense emollient for dry, damaged hair.

  • Panthenol (Vitamin B5)

This natural B vitamin delivers moisture, softness, and shine.

OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.

INGREDIENTS / INGRÉDIENTS : Aqua (Water, Eau), Hydrofluorocarbon 152A, PEG-40 Hydrogenated Castor Oil, PVP, Cetearyl Alcohol, Paraffinum Liquidum (Mineral Oil, Huile Minérale), Keratin, Panthenol, Centella Asiatica Leaf Extract, Hydrolyzed Adansonia Digitata Seed Extract, Petrolatum, Glycerin, Fragrance (Parfum), Cetrimonium Chloride, Behentrimonium Methosulfate, Cetyl Alcohol, Caprylyl Glycol, Butylene Glycol, Ethylhexylglycerin, Ethylhexyl Methoxycinnamate, Phenoxyethanol, Sodium Hydroxide, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, BHT, Benzyl Salicylate, Citral, Citronellol, Geraniol, Hydroxycitronellal, Limonene, Linalool.
  

Directions

Shake well. Dispense a golf ball–size dollop of product into palm. Rub hands together and scrunch into towel-dried hair, from ends to roots. Let air dry or diffuse.

After completely drying your hair and curling it, take a small amount of whip, disperse between your hands, and then scrunch from ends to roots to break up hair and enhance your natural texture. 

For cocktailing with other Virtue® products: Apply 6-in-1 Styler to damp hair, then apply golf ball—sized amount of MoistureDefining Whip. Separate hair into four sections, then set into large, loose braids. Air dry, then remove hair from braids for the perfect frizz-free, deconstructed waves.