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VIRTUE Lifting Powder

$34.00 USD

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Smooth and protect dry, damaged hair in an instant with this reparative boost, giving hair its healthiest shine one shake at a time.

Virtue® Healing Oil is a lightweight serum that infuses hair with an instant dose of health and shine. Each nourishing drop is concentrated with our proprietary hair-healing Alpha Keratin 60ku®, plus three super oils and added active vitamins.

A first-of-its-kind, shake-to-activate formula makes hair shinier and stronger in an instant. With every shake, our Alpha Keratin 60ku® is unleashed into the serum with Kalahari Melon Seed Oil and Tahitian Tiare Flower, infusing each strand with the freshest, most potent dose of healing proteins for a nourished, healthy glow.

Ideal For

• All hair types in need of repair or extra nourishing. 
• Great for providing protection against damage caused by environmental pollutants. 
• Safe for color-treated and chemically treated hair.


• 100% of women said their hair was immediately shinier. 
• 94% of women felt their hair looked repaired after one use. 
• After 8 hours, 98% of women said their hair was polished, nourished, silkier, healthier, and protected from environmental stressors. 
• 100% of women felt this product did not leave hair greasy or weighed down after 1 week of use. 
Consumer perception study conducted on 50 respondents immediately, after 8 hours, 3 days and 1 week of product usage. 


A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

  • Tocopherol

This natural form of vitamin E, a strong antioxidant, helps to neutralize free radicals created from exposure to UVlight or pollution.

  • Tahitian Gardenia Flower Extract

Native to Western Polynesia, this botanical extract is a sacred and ageold remedy used to strengthen weak and damaged hair.

  • Kalahari Melon Seed Oil

Native to the Kalahari Desert in Southern Africa, the Kalahari Melon is high in antioxidant and hydrating properties, having adapted from its life in a harsh desert habitat. It protects the hair from the damaging effects of environmental aggressors and works to nurture dry, brittle, and damaged hair, shielding it against moisture loss



Shake well before each use to mix key ingredients and activate the formula. Pump a few drops into hands and work throughout damp and/or dry hair. Style as desired.

This product can be used on damp or dry hair. 

For a high-shine, incredibly hydrated finish, pump a pea-size amount of Healing Oil into your hands and disperse throughout hair from mid shaft to end.

For a super-modern, sleek style, combine with Un-Frizz Cream on damp hair and blow dry.

For hydrated, healthy-looking wavy or curly hair, air dry or diffuse with Moisture-Defining Whip. After hair is 100% dry, run Healing Oil through the ends to create a beautiful, shiny finish.