Collections: For Men, New Products, Under $200

Serié Expert Silver Shampoo

L'Oréal Professionnel Série Expert Magnesium Silver Shampoo is specifically designed for white, grey and light blonde hair to deliver clarity and shine. It helps to neutralize unwanted yellow tones and maintain natural blonde or white color while nourishing  and protecting the hair fiber. L'Oréal Silver Shampoo contains magnesium and anti-yellowing agents to help counter dull and brassy tones and to highlight the fabulous beauty of grey, white and light blonde hair. 



  • Color protection
  • Maintenance of color tone
  • Enhanced shine
  • Soft hair



Aqua/Water, Sodium Laureth Sulfate, Sodium Chloride, Coco-Betaine, Glycol Distearate, Cocamide MIPA, Dimethicone, Sodium Benzoate, Hexylene Glycol, CI 60730/EXT. Violet 2, Salicylic Acid, Carbomer, Benzyl Salicylate, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Hydroxypropyltrimonium Hydrolized Wheat Protein, Limonene, Magnesium Acetate, Hexyl Cinnamal, Aspartic Acid, Glycine, Arginine, Glutamic Acid, Sodium Hydroxide, Citric Acid, Parfum/Fragrance. C170475/2.



Distribute evenly through wet hair. Lather. Rinse thoroughly. In case of contact with eyes, rinse them immediately. Wash your hands after use. For best results, use in conjunction with L’Oréal Professionnel Serie Expert Neutralising Cream.