Virtue Beauty

Prime, polish, protect, and more with this hardworking universal styling cream. Virtue® 6-in-1 Styler is a universal styling cream that truly does ...

Turn up the volume on fine, flat hair for maximum movement and bounce. Virtue® Full Conditioner thickens hair with each use without weighing hair d...

Turn up the volume on fine, flat hair for maximum movement and bounce. Virtue® Full Shampoo works to add volume while it cleanses. It dissolves exc...

Smooth and protect dry, damaged hair in an instant with this reparative boost, giving hair its healthiest shine one shake at a time. Virtue® Healin...

Smooth and protect dry, damaged hair in an instant with this reparative boost, giving hair its healthiest shine one shake at a time. Virtue® Healin...

Virtue® Moisture-Defining Whip is a weightless, moistureenhancing mousse that combines our patented Alpha Keratin 60ku® with nourishing oils to hel...

Nourish dry, damaged, depleted hair back to hydrated health. Virtue® Recovery Conditioner is a rich, luxurious conditioner that helps bring damaged...

Nourish dry, damaged, depleted hair back to hydrated health. Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissol...

A lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. Virtue® Dry Shampoo is a weightl...

Enhance manageability, reduce flyaways, and protect against damage with this nourishing, lightweight mist. Virtue® Purifying Leave-in Conditioner i...

Whisk away the impurities that can weigh down hair and make it lifeless with this deeply cleansing shampoo. Virtue® Purifying Shampoo is a clarifyi...

Do a 180 on damaged hair. Transform hair’s health in 3 minutes with the ultra-nourishing, super-strengthening mask made to treat every hair type.  ...

An ultra-lightweight hairspray made to add touchable hold and protection from the elements. A dynamic hairspray with the perfect balance of flexibi...

Turn unruly, frizz-prone strands into manageable hair on its best behavior.  Virtue® Smooth Conditioner eliminates frizz with every shower. It soot...

Turn unruly, frizz-prone strands into manageable hair on its best behavior.  Virtue® Smooth Shampoo works to both cleanse and calm unruly hair. Inf...

Seal, smooth, and mend frayed ends with a treatment that nourishes and protects from future damage. Chock-full of our patented Alpha Keratin 60ku® ...

A lightweight texturizing mist, formulated to instantly add shine, natural definition, texture, and volume for long-lasting style.  Virtue® Texturi...

Give hair an instant dose of smooth with this transformative treatment. Virtue® Un-Frizz Cream is a leave-in treatment cream that instantly transfo...

Virtue® Volumizing Mousse instantly thickens hair, adds  body, bounce, and flexible hold for a long-lasting style.  Combining the power of our sign...

Create the perfect foundation for style and build just the right amount of natural volume with this lightweight priming spray. Virtue® Volumizing P...