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Phlur reimaged the process:

"We give our world-class perfumers the freedom to take risks and the time to perfect their craft. We spend 3 to 4 times more per bottle on ingredients than the big guys, who often hire the same amazing perfumers, only to limit them with tight deadlines, cost limitations and specific olfactive direction. We’re biased, but we believe you can smell the difference."

They reimagining the fragrance:

"Your health is of the utmost importance to us. So we deliberately exclude all potentially harmful ingredients. That means minimizing skin irritants and no unnecessary additives—better for your skin, better for you."

& They reimagining the bottle:

"Simply put, light damages fragrance. But most brands use clear bottles, so they have to add stabilizers to their product. We decided to go another way: we designed an opaque bottle, made with an industry-leading 20% recycled glass, to protect our scents. (We also used vegetable-based paint, so you can recycle it when you’re done.) A nice bonus: our FSC-certified boxes are made with 100% post-consumer cardboard."

 

Discover the full collection here.